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Monday, April 22, 2013

ECO FAIR MARKS EARTH DAY CELEBRATION AT SM



22 APRIL- To mark the 43rd anniversary of the annual day of action for the environment, SM City Marilao has chosen to highlight the celebration with an “ECO FAIR” that showcased innovative and sustainable designs as well as environment friendly products from robots made of recycled materials, green fashion to eco-friendly vehicles.  
 
Ginoo at Binibining Guiguinto Michael Sicat and Genesis Baul shared honors with DepEd Supervisor for Special Events Division Head Catalino Inovero, SM Marilao Leasing Manager Anna Jabol, Marilao Councilor Irma Celones and Secretary General for Environmental Development Educational Network Medel Pulanco at the official ribbon cutting ceremony to mark the opening of Eco Fair at SM City Marilao.

Scrap turned into Filipiniana, designed by Marshey

E-automobile by I-crop international

Miniature robots out of recycled materials by Jojo Cruz

Drawing 10 exhibitors from Bulacan and nearby cities, the fair casted a spotlight on the shining examples of environmental stewardship and sustainable practices. 

Scrap Wear designers Ralph Santos, Marshey, Erik Fashionista, Maika Garcia, Sharmaine Verdadero, Reniel, Paulo Toralba and Benidict Bolante turned trash into sustainable fashion and presented recycled couture made of junk and used materials. Coconut husks, dried leaves and newspapers as well as garbage bags were repurposed into cocktail dresses and accessories while ice-cream sticks and tin cans were weaved into men’s clothing. 
The indoor landscape by Santiago’s garden of Guiguinto,Bulacan brought shoppers to contemplative reflection on the importance of saving the environment. Alongside, exhibit from I-crops International highlighted the eco-friendly vehicles run by electricity. These e-vehicles provide 55% to 99% improvement in CO2 emissions and produce less harmful impacts to the environment while contributing to the recycling-based societies. 

The message ‘Earth Day Every day, Everywhere, for Everyone’ was also delivered loud and clear through the art creation of Mr. Jojo Cruz, who made miniature robots out of recycled materials. Cruz’s artwork introduced and promoted the concept of the 3Rs (reduce, reuse and recycle). It also encouraged onlookers to learn innovative ways to live a green, safe and healthy lifestyle.
Over 200 people came to see the opening of the exhibit. Gracing the event were Secretary General for Environmental Development Educational Network Medel Pulanco, Marilao Councilor Irma Celones, DepEd Supervisor for Special Events Division Head Catalino Inovero as well as Ginoo and Binibining Guiguinto, Mr. Michael Sicat and Ms. Genesis Baul. 

Earth Day celebration is an activity of SM Supermalls held every year to highlight green issues with activities that demonstrate support for the environment protection. Likewise, it also promotes comprehensive approaches to limit ecological footprint. These include the monthly trash to cash, recycling market and SM eco bag campaign among others.

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