Last
February 4, 2012, SM Supermalls’ Breastfeeding Committee took part in the first
running campaign that focused on breastfeeding at SM Mall of Asia. Dubbed as “Run to Save Lives! Run for
Breastfeeding!” the 5K run and 2K walk event aimed not only to promote breastfeeding
but also the proper infant and young child feeding practice.
Thousands
of avid runners, athletes, mothers, and breastfeeding advocates gathered before
the break of dawn to support the campaign. Every step that the participants took
drew attention in raising awareness to improve child nutrition through
breastfeeding.
In addition, breastfeeding is the healthiest and most economical
way to nourish a new born baby. “Breastfeeding is the best anti-poverty and
anti-hunger strategy which is why it is so important for mothers to breastfeed.”
said Assistant Secretary Maria-Bernardita Flores, Executive Director of the
National Nutrition Council.
With these, SM joins the world
in celebrating the profound experience of motherhood and national
endeavor to support breastfeeding.