With each fashion season bringing
a barrage of fancy, modern pieces, it is hard to imagine how a 19th
century garment designed as laborers’ work wear in America’s Western States,
served as a staple of style all throughout the world.
From the place of normal clothing,
denim jeans have risen to be a fashion icon and have been widely embraced by
everyone from politicians, celebrities to plain juan. The evolution of cuts
from wide-leg to skinny and washes from acid to deep indigo have been a styling
rubric that challenges us to rethink the way we dress and present ourselves. Because
of the resurgence and continuous metamorphosis of denim jeans, the all American
classic is no longer confined as a pair of work trousers but as a must-have
basics and much-coveted collection in every closet.
EVERYTHING FOR JEANS LOVERS
fashion show is the biggest campaign of SM
City Marilao for all denim lovers. It is a celebration of passion for
jeans, giving everyone’s hardest-working-pair a facelift.
Choosing to evoke as gods and goddesses, the show opened with a theme
inspired from Game of Thrones. This highlights the beauty and raw sensuality of
unembellished denim jeans from Bench,
Mossimo, Mags, Sabella, Exquisite, The Big Shop, Markus, V+, Code Blue, Tank,
Baleno New and SM Store’s in-house denim line; Jag thug, Crissa, Dickies,
Petrol, RRJ, Next, Fubu and Tribal. Models looked fierce and provocative
with their jeans on, paired solely to bare skin, flawless hair and natural
make-up.
Taking a cue from fashion
dissection of urban comfort and alluring casualness, punk chic trend and street
style were all over the runway as the first collection sent the audience to
play vibe. The same jeans worn for play were translated as structured
utilitarian piece for work. Modern, muted and tailored tops were given sophisticated
twist to be work-appropriate.
More drama ensued as feathers, bustier, lace tops and tuxedo
jackets donned the incarnation of ‘60s mod fashion, 70’s hippie-glamor, 80’s
retro and 90’s modern-minimalism. Though the pleasures of haute couture are
confined to magazines and runway, styling was tapped into wearable everyday
look while finishing touches were added by homegrown brand SM accessories.
The fashion show could not have been staged better without the
performance of Actor, Model and R&B Prince
Jay-R. With the spawning contemporary interpretations of jeans, SM City Marilao reinvents itself as the
new hub for trendsetters.
RAW DENIM
PLAY
WORK
COUTURE
